The online market is getting more competitive day by day. Here are the 10 SEO techniques to get organic traffic.
Develop valuable content
Developing valuable content will help to increase the organic traffic strategy to your website. All current organic SEO techniques in digital marketing are based on the content that people will want to read. As a marketer you have to spend time researching, developing, and publishing content that will be valuable to the people you are looking to reach. Understand what your customers are looking for and know what sort of information may drive them to your website.
In today’s trend, videos will attract 82% of all web traffic. Undoubtedly, there is a lot of demand for videos and that is why Google ranks content with video higher than content without it.
Using videos, your content is 53 times possible to appear on the first page of Google results;
videos increase organic traffic to a website by 157%;
81% of companies use video content as one of their marketing strategies.
Update old blog posts
Updating content is one of the easiest ways to get good rankings in Google without starting from scratch. Produce more engaging content. Understand the audiences and make your content relevant to them. You can update them whenever you have more information on the subject.To optimize the post’s performance, search for new keywords related to the existing one. Try to add visual content to the piece, like videos, infographics, images, etc.
Perform a technical SEO audit on your blog
Search your blog and check if it meets all the SEO parameters. Check,
use of alt text images;
meta descriptions in all contents;
content optimized for mobile;
page loading speed;
if the site is loading on HTTPS;
if AMP is enabled for mobile;
semantic markup (use of H1, H2, and H3 headings);
possible 404 errors.
It is essential to check whether all these parameters are adjusted and being properly accomplished. If you find problems, your post will never rank high.
Use catchy titles
Titles need to be appealing, always focused on delivering valuable information to the user. Title alone is not enough for driving traffic, your post must carry relevant content and provide all the information for the customers.
Link to websites with authority
Backlinks are an essential part of any SEO strategy. The more your blog has, the better. Quality links play a major role, meaning that you need links from websites with good authority.These sites usually have high traffic. By any chance if your content links to them, Google will also recognize it as a relevant page. Link only for pages that are related to your blog and its content.
Optimize for voice search
Voice search is real and current, which helps your blog to be ready to rank adapted content.
use long-tail keywords;
optimize your website for local SEO;
register your company with Google My Business;
create a FAQ page.
Maximize Site Load Speed
If everything is right but still do you receive poor search results due to site load speed? This overlooked factor impacts the way your site is indexed. Check all aspects of the site, especially image sizes that may reduce the site speed.
Optimize for Mobile
Mobile responsiveness is an important aspect in search rankings, make sure your site is mobile friendly. If it is difficult to read or navigate, users will close your page thus impacting your search ranking.
Page Titles and Meta Descriptions
Page title is also very important. A meta description is a meta tag that acts as a 150 character summary that tells the content of a webpage so users know what the page is about.